Site Kit for Google Analytics

Site Kit is Google’s official WordPress plugin that provides analytics data on how people find and use your website. Site Kit is for WordPress site owners to understand how their site is performing and it offers the following:

  1. Easy-to-understand stats directly on your WordPress dashboard
  2. Official stats from multiple Google tools, all in one dashboard
  3. Metrics for your entire site and for individual posts
  4. Quick setup for multiple Google tools without having to edit the source code of your site

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.

How To Access & View Your Sites Metrics in Site Kit

To access Site Kit once it has already been setup for your site, firstly log into your WordPress Admin Dashboard and click Site Kit in the left navigation menu.

  1. Traffic – Track your sites traffic from the last 7 to 90 days

2. Content – See how your content is doing and keep track of your most popular pages and how people found them from Search. View the top search term queries and the top visited content on your site.

3. PageSpeed Insights – Keep track of how fast your pages are and get specific recommendations on what to improve.

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